SEO is not a replacement for PPC
SEO is a brand marketing tactic, not a direct advertising method
You do not measure SEO success on revenue generated
Most businesses have an insufficient SEO budget to achieve success
Most marketers do not appreciate SEO
SEO requires strategy otherwise you will mostly waste time and money
The fastest way to find out your SEO’s ability is to ask to see a website they own
SEO is a lot like medicine. You first diagnose why the site isn’t ranking, you then prescribe a solution and repeat the treatment as long as it takes to achieve results
The best way to generate SEO results is to apply the 80/20 approach
SEO value is often misjudged because of a poor understanding of analytics data
The investment for SEO should come from your brand marketing budget
The success of SEO can generally be attributed to the number of NEW visitors your website has. It’s the job of conversion optimization to ensure they either return, sign up or purchase
The cost of SEO services is set to skyrocket because of the pandemic as more companies focus online
Link building is not as important as content creation
SEO should never be your only marketing strategy
